Rethinking pour over by respecting coffee culture and traditions.

EPOS

Electric pour over coffee maker

The Challenge

Designing a remarkable electrical pour over coffee maker with integrated grinder for Melitta’s new pour over range.

The Solution

Bringing the beauty of manual pour over into a machine: the electric pour over coffee maker EPOS precisely simulates brewing coffee by hand.

A customer-centric approach to reshape Melitta's coffee offering.

In a fast iterating, lean ideation process, we helped Melitta’s team to shape, express and evaluate product concepts and value propositions.

As a major tool to collect real world user feedback on alternative value propositions at an early stage, we used lean concept validation incl. virtual landing page testings, that helped the team to generate quick results. This enabled us to iterate quickly and transfer our assumptions seamlessly into knowledge for the product development.

Turning it into a product

Aesthetics and functionality of Melitta’s new coffee maker EPOS are combined beautifully. The architecture is designed very open, consisting of two towers that house the grinder and brewing unit.

The rack and coffee filter, placed in front of the machine, are classic elements of the manual brewing world. Finally all the product elements are positioned on a simple base creating one product-unit.

The 360° rotating spout is consciously exposed and highlighted with metal elements to enable a good view on the brewing process and attract the user’s attention. It pours patterns that ensure the coffee is dampened as if done manually.

"Creating a new design paradigm that speaks ‚pour over‘ and clearly distinguishes from ‚classic‘ filter coffee machines was key for the design. Only by this differentiation the product manifests it’s uniques features and brewing capabilities."

Samuel Coendet

Industrial Designer at FLUID Design

Highlights & Capabilities

Implementing color vision.

A key role for the premium design expression is the distinctive color & material choice and a well balanced play of matt surface textures and coloured highlights and patterns.

The final CMF concept was developed and implemented by our partner design agency FUTURE+YOU.

Better together.

‍During co-creation workshops in New York and Amsterdam with Melitta we took a deep dive into coffee culture and todays socio-cultural trends to identify and work out a strategy to extend Melitta’s product portfolio. In a fast iterating, lean ideation process, we helped Melitta’s team to shape, express and evaluate product concepts and value propositions.

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