FLUID Design Wins 4× iF DESIGN AWARDS 2024

FLUID Design Wins 4× iF DESIGN AWARDS 2025

Innovative Industrial Design and UX/UI Design Recognized for Excellence

At FLUID, we believe that great design transforms industries - from life sciences to digital transformation. That’s why we are proud to announce that FLUID has won four iF DESIGN AWARDS this year. These awards highlight our ability to create cutting-edge, user-centered solutions that drive business impact, efficiency, and innovation.

Three of these awards were won in collaboration with Eppendorf SE, reinforcing our expertise in strategic industrial design for life sciences and laboratory equipment. The fourth award recognizes our digital UX/UI work with Siemens AG, reflecting our strength in customer experience and enterprise platform design that navigates complex digital data.

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As an award-winning industrial design and UX/UI agency, we specialize in transforming complex challenges into intuitive, high-performance products and digital solutions that shape the future.

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1. CellXpert® CS220 – Rethinking Modularity in Laboratory Equipment

The CellXpert® CS220 is a high-throughput CO₂ incubator shaker designed to optimize cell cultivation workflows in biotechnology and pharmaceutical research.

• Scalable and space-efficient design – A modular, stackable format enables labs to expand capacity without sacrificing valuable workspace.
• User-centered ergonomics – Designed for effortless sample access while maintaining a compact footprint.
• Form meets function – The industrial design embodies efficiency, precision, and adaptability—key attributes in modern laboratory environments.

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2. Mastercycler® X40 – Precision Meets Intuitive Usability

The Mastercycler® X40 redefines PCR thermal cycling, combining cutting-edge performance with an intuitive user experience.

• Streamlined and contemporary design – Enhances usability by making complex processes more approachable and seamless to operate.
• Compact and robust construction – Ensures long-term reliability while minimizing required lab space.
• Precision-driven user experience – A balance of clear lines, high usability, and intuitive interaction makes advanced PCR technology more accessible.

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3. epMotion® – Elevating Automation with Industrial Design

The epMotion® series is an automated liquid handling system designed to simplify pipetting tasks while enhancing efficiency and usability.

• Intuitive usability through thoughtful design – Features like the assisted vertical sliding door allow users to access the workspace effortlessly, improving workflow efficiency.
• Enhanced functionality with smart storage solutions – A seamlessly integrated pull-out drawer provides a dedicated space for waste disposal, streamlining lab operations.
• Clarity in status communication – A prominent LED light line serves as a status indicator, reducing user intervention and making operation more intuitive.

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4. Siemens Customer Heartbeat – Digital Experience Design for Customer Insights

The Siemens Customer Heartbeat platform is a digital tool designed to enhance customer experience (CX) and engagement through real-time business insights.

• Crowdsourced customer intelligence – Gathers and consolidates insights across Siemens’ global network.
• Breaking down silos – Facilitates cross-functional collaboration by connecting business units and regions.
• Data-driven decision-making – Provides real-time customer data to drive more informed and responsive strategies.

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Why These Awards Matter

The iF DESIGN AWARD is one of the most respected global design competitions, recognizing excellence in industrial design, UX/UI, and human-centered innovation.

Winning four awards in 2025 underlines:

• FLUID’s leadership in industrial design and UX/UI for life sciences, enterprise platforms, and high-tech industries
• Our commitment to usability, efficiency, and human-centered innovation
• The power of collaboration with leading brands like Eppendorf and Siemens

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At FLUID Design, we bridge the gap between industrial and digital design to create intuitive, functional, and future-ready solutions. These achievements were only possible thanks to our strong partnerships and shared vision with Eppendorf and Siemens. We are grateful for their trust and collaboration.