Digital Design & Development
Interaction Design
We design meaningful and engaging user experiences (UX) that connect users with technology and complex data structures. Whether digital user interfaces (UI) like screens and displays, new innovative technologies or a combination of digital and physical interaction methods, our user centered approach ensures solutions that resonate.
We craft intuitive experiences that elevate brand perception and are a joy to use, with a visual design expression that stands out.
From concept to launch, we collaborate closely with clients and development teams throughout the entire process, ensuring seamless execution and impactful results.
Design Systems
No matter if a company/brand is designing for a suite of different software products across different touchpoints or for a complex, evolving software platform solution, we see it as an important first step to conceptualise, develop and implement a refined brand design system as a solid foundation.
This offers a significant impact on the success of any further design and development project in respect of a good, unified user experience and product quality. Further it helps to reduce later development efforts, increases efficiency and reduces costs. This leads not only to happier users but also to a better overall R&D performance and profitability.
Besides developing a new design system, we can further enhance and extend our clients design systems and apply it to create new digital products for their portfolio.
User Research
We use research and usability tests in various ways to better inform and ground our design and innovation activities. Various qualitative research methods help us to deeply understand customer behaviour, routines and mindsets. By immersing ourselves in users' lives, we uncover their true needs and help to deliver impactful solutions essential for launching resilient products and services.
In addition or in place of qualitative insights, we conduct quantitative user studies to gather a larger sample of feedback to identify patterns, trends and opportunity areas across different markets.
With the help of iterative testing methods we evaluate digital interfaces and the overall user experience to address usability issues and design flaws early in the product development cycle.
Future Experiences
Our strategic, cross-disciplinary approach, combined with our ability to develop and quickly visualise concepts in engaging and tangible ways, allows us to explore future experiences for our clients, their project teams and stakeholders.
Drawing on socio-cultural and technical trends, research, and foresight, we create visualizations, vision movies and prototypes that represent future services, interaction paradigms and innovative solutions.
These concept explorations serve as valuable tools for making informed strategic decisions, guiding and inspiring R&D or shaping innovation programs.
Experience Prototyping
A key aspect of our design and innovation process is transforming complex, abstract, or future-focused concepts into tangible and engaging prototypes. They range from quick, clickable software flows to integrated software/hardware prototypes and even high-quality vision films.
These prototypes play a vital role in guiding strategic decisions within corporations and allow for early user testing during the design and development process, helping to save time and costs.
Front End Software Development
Our approach to designing user-friendly, exciting digital products is iterative, moving from insights to concepts, testing, refining all the way to implementing them in collaboration with development teams. Ensuring a consistent UX and design quality requires working in a highly integrated manner side by side with developers and engineers throughout the process.
To support this, we also provide front-end development services, whether for mobile, embedded systems or web-based products. This allows us to work closely with your backend teams, ensuring seamless integration and consistent results from design to final implementation.
Related Projects
Follow us.
FLUID Design GmbH
Copyright © FLUID Design GmbH — All rights reserved.