FLUID is an independent, award-winning design and innovation studio based in Munich. We are creatives, strategists, researchers, developers and innovators.
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Designing the future of health and complex data platforms

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October 2025

FLUID goes Bits & Pretzels 2025

August 2025

A day with FLUID

June 2025

UX Monday No.36 at FLUID

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What our clients say.

What it’s like to create together.

FLUID Design was the right partner to help us design the Siemens Customer Heartbeat experience because they truly understood our vision and translated it into an intuitive, scalable solution.

They brought a deep understanding of user-centred design, challenged our assumptions in the right ways, and helped us create an experience that is not only intuitive and engaging but also grounded in real user needs.

Their strategic mindset, collaborative approach, and dedication to quality made them an exceptional partner from start to finish.

Molly Ann Williams
Head of Digital Customer Innovation, Siemens

Working with FLUID was a fantastic experience. Together, we reimagined our future charging solutions, and their innovative designs exceeded expectations while perfectly aligning with our vision for the future.

Holger Rapp
Chief Technology Officer, Qwello

The FLUID team brought our vision for the Pyxa system to life with creativity, patience, and user-centered thinking. Their partnership was critical in helping us translate advanced 3D spatial biology into a beautiful and intuitive tool ready for the lab.

Mark Pratt
Chief Technology Officer, Stellaromics

Together with FLUID, we were able to create the best possible user experience for COIN, allowing all different types of users to get information intuitively or handle self-service processes efficiently.

Peter Dodell
Head of Tools & Processes, Global Compensation & Benefits Siemens Energy

In close collaboration with the design studio FLUID, we developed a distinctive new design line for our haircare products that seamlessly blends aesthetics with functionality. FLUID’s strategic and user-centered approach helped us translate our brand values into a compelling visual identity, resulting in a product line that stands out on the shelf and resonates with our customers.

Katja Kebbe
Team Leader, Product Management Beauty, Beurer

Customer centricity is for all of us!

Jacob Schambye
Group Sales & Marketing SVP Europe, Hager Group

Collaborating with FLUID was instrumental in crafting an even more intuitive user interface for the new Barryvox S2. Together, we’ve not only enhanced usability but also heightened the potential to save lives by providing optimal support during the most stressful phase of an avalanche rescue.

Jaqueline Miler
Product Manager Avalanche Safety, Mammut Sports Group AG